Iconic Features and Streamlined Design of the Air Jordan 1 Streetwear collaborations like Off-White. The silhouette has also been used as a canvas for collaborations from artists like Travis Scott, fashion houses such as Christian Dior and Since its original release, the Air Jordan 1 has spawned a variety of heights and cuts, including low-top, mid-cut and updated cushioning. The shoe was first retroed in 1994 and has since become a staple among collectors. Michael Jordan cemented the Air Jordan 1's status in the sneaker culture, and was integral in helping to create a sneaker culture. He scored a career playoff high of 63 points in the shoes.The popularity of There was also a version of the Air Jordan 1 made with a Nike Dunk sole.Michael Jordan had an iconic moment in the Air Jordan 1 in 1986 during the NBA Playoffs against the Boston Celtics. Player-exclusive pairs of the Air Jordan 1 with an Air Jordan 2 sole were created, as well as a version of the Air Jordan 1 buttressed The injury caused Nike to modify the Air Jordan 1 to better suit Jordan's injury. The following NBA season, Jordan broke his foot after three games. The sneakers were made even more popular by gaining a national audience. Although Jordan lost that dunk contest to Dominique Wilkins in the final round, Jordan defiantly wore the black and red - aka " bred" - colorway of the Air Jordan 1 during the 1985 NBA Slam Dunk Contest. "Fortunately, the NBA can't stop you from wearing them" the commercial's voiceover stated. Nike offered to pay all finesĪnd ran with the storytelling in sneaker advertisements. The NBA's ban on the shoes turned out to be the best thing for building hype. Fines started at $1,000 per game and could rise to $5,000. NBA league rules during that era mandated that sneakers be at least fifty percent white and match the team's colors. Before Jordan could debut his first signature sneaker on the court, the NBA banned the shoe for its predominantly black and red color scheme. Jordan started out his NBA career wearing the Nike Air Ship, which caught the eye of NBA commissioner David Stern. What Nike offered Jordan that was different from the other established sneaker companies at the time was Jordan's first two choices were Adidas andĬonverse, but the player opted to sign with Nike at the nudging of his parents and agent David Falk. The Air Jordan 1 was the first Nike designed for then-NBA rookie MichaelĪt first, Jordan was hesitant about signing an endorsement deal with Nike, an upstart sneaker brand in basketball at the time. This iconic sneaker was designed by Peter Moore, who also designed the Air Jordan Wings logo. The Air Jordan 1 - or when originally released in 1985, the Air Jordan - was theĭebut signature sneaker for Michael Jordan. It was the sneaker that started it all for the Jordan Brand.
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